--- title: "How to Add Your Business to ChatGPT? What Excites Me Most Is… the Data" description: "On November 10, OpenAI opened Business Hub. I added my personal brand to ChatGPT from Poland without a Google Business Profile. Here are the steps, what Business Hub stats measure and where ChatGPT gets business data from." date: 2026-11-12 author: "Ewelina Podrez-Siama" url: "https://podrez.pl/en/add-business-to-chatgpt/" categories: - "SEO Blog" --- As of November 12, 2026 · Business Hub in beta · podrez.pl verified, Fox Strategy on the waitlist On November 10, OpenAI opened Business Hub, a dashboard where a business can claim its profile in ChatGPT or add a new one. The next day I checked what ChatGPT already knew about us. Fox Strategy, my agency, already had a profile, even though nobody had created it. There was nothing for me. My first guess was Bing. I searched for my name in Bing Maps: nothing. I haven’t had a Google Business Profile since May ([here’s why](https://podrez.pl/en/knowledge-panel-not-showing/)), and I’m not in Bing Places either: either I disappeared along with the Google listing, or I was never there. It all added up. Except comparing the names didn’t give me a clear answer. I set up the profile and went from the form to approval in under an hour and a half. Nice, but what excites me most is something else: statistics straight from ChatGPT. My dashboard shows **mentions, clicks and topics for the last 28 days**. These numbers come from OpenAI itself, not from a sample of prompts, so we can gradually start using them in [AI visibility research](https://podrez.pl/en/ai-search-visibility/). The catch: I can’t show them, because the Terms treat them as confidential. Below: how I added my business to ChatGPT step by step from Poland, what Business Hub measures, what my own logs show, and where ChatGPT may be getting business data from. In short **From Poland, I managed to add and verify an online business with its own website.** Access still depends on eligibility, location and verification, and local stores and restaurants can currently claim only existing US listings. **The process: website, category, contact details, a DNS TXT record and identity verification with Persona.** Persona took me five minutes; OpenAI’s approval came in under 40. **The stats are numbers from OpenAI itself on how often ChatGPT references your website.** According to OpenAI, for an online business a mention is a reference to its website, and naming the brand alone doesn’t count. The counter doesn’t tell you how many of those references were recommendations. **In my examples, profile names in Business Hub matched Google, not Bing.** It’s a lead, not proof: OpenAI doesn’t disclose where the data comes from. Business in ChatGPT \[Table of Contents\] [Toggle](#) - [What Businesses in ChatGPT is (and isn’t)](#what-businesses-in-chatgpt-is-and-isnt) - [Can you add your business to ChatGPT from outside the US?](#can-you-add-your-business-to-chatgpt-from-outside-the-us) - [How to add your business to ChatGPT, step by step](#how-to-add-your-business-to-chatgpt-step-by-step) - [After verification: stats I can’t show you](#after-verification-stats-i-cant-show-you) - [Where does ChatGPT get data about your business? Names match Google](#where-does-chatgpt-get-data-about-your-business-names-match-google) - [What it changes for personal brands](#what-it-changes-for-personal-brands) - [Is it worth adding your business to ChatGPT?](#is-it-worth-adding-your-business-to-chatgpt) - [FAQ](#faq) What Businesses in ChatGPT is (and isn’t) ----------------------------------------- Businesses in ChatGPT is a feature OpenAI [announced on November 10, 2026](https://openai.com/index/introducing-businesses-chatgpt/) as a beta. At its core is Business Hub, the “Business” tab in the ChatGPT sidebar. Once you’re verified, you can: - update your website, description, category, logo, and delivery and return policies; - connect a product feed with prices and availability (for stores); - see 28-day stats: mentions, website clicks and conversation topics; - add teammates or an agency. ![The Business tab in ChatGPT with the Ewelina Podrez-Siama profile for podrez.pl (Polish interface)](https://podrez.pl/wp-content/uploads/2026/11/firma-w-chatgpt-00-panel-business.webp "How to Add Your Business to ChatGPT? What Excites Me Most Is… the Data") The Business tab in ChatGPT (Polish interface): “Manage how your businesses are presented in ChatGPT.”What it **isn’t**: the ChatGPT Business subscription, even though the dashboard nudges you towards it with an “Upgrade your plan with ChatGPT Business” card, which doesn’t help with the naming. It isn’t advertising or a Business Agent either. The agent, which customers can chat with about a business’s offer, is only available to ecommerce and online service businesses in the US for now. OpenAI states plainly that claiming a profile [doesn’t guarantee increased visibility](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt) or give you control over ChatGPT’s independent recommendations. Can you add your business to ChatGPT from outside the US? --------------------------------------------------------- What OpenAI’s documentation says “If you run an eligible online business, you may see an option to add it. Local stores and restaurants can currently claim only an existing U.S. listing.” ([Business Hub help article](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt), as of November 12, 2026) In other words: an eligible online business can add a new profile, including outside the US. Local stores and restaurants can, for now, only claim existing profiles, and only in the US. OpenAI adds that availability depends on the business’s location and type. My business operates online, so I went down the first path and passed verification. Fox has an existing profile with an office in Wrocław and is on the waitlist. That fits the documentation, although OpenAI doesn’t mention waitlists or agencies explicitly. I tried both paths from Poland: Two Business Hub submissions, November 2026ProfilePathSubmittedStatus on Nov 12, 2026Fox Strategyclaiming an existing profile (office in Wrocław)Nov 11waitlistEwelina Podrez-Siama (podrez.pl)new profile for an online businessNov 12verified, stats available Fox is waiting, despite having a website, an office and map listings. My one-person business without a listing went all the way, from the form to approval, in under an hour and a half. In my two cases, the paths ended differently: Fox’s existing profile went onto the waitlist, while the new online business profile passed verification. Not having a Google Business Profile didn’t stop me from adding my business. How to add your business to ChatGPT, step by step ------------------------------------------------- This is how my process went on November 12, 2026: I started around 8:30 a.m. and finished with Persona at 9:08. The interface is in beta and my screenshots show the Polish version, so yours may look different. Before you start For a new profile, OpenAI’s approval of your Persona verification [publishes it automatically](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt). Only drafts can be deleted, and OpenAI Support can’t delete, unpublish or hide a published profile as part of a business setup or ownership request. Get the name, website and business details ready exactly as you want them to appear publicly, plus an ID document and a phone or computer with a camera for verification. 1. 1**Open Business Hub**In ChatGPT, choose “Business” in the sidebar or go to [chatgpt.com/business-hub](https://chatgpt.com/business-hub), then search for your business name. There’s a profile? Claim it. There isn’t? Choose “Create”. 2. 2**Say how customers use your offer**In-store or online store. There’s no separate option for online services. 3. 3**Add your website and verify the domain**With a DNS TXT record. DNS changes can take a moment. 4. 4**Pick a category**A category alone won’t explain what you do, so name your services and audience in the description. 5. 5**Add contact details**Phone and email are optional. 6. 6**Answer the delivery and returns questions**The form assumes a store, even for training. 7. 7**Verify your identity with Persona**A photo of your ID, camera shots of your face (straight ahead, left and right) and business details. Mine took from 9:03 to 9:08. 8. 8**Wait for OpenAI’s decision**The screen says “a few days”. My approval came before 10:00, in under 40 minutes. ### In-store or online store? The first question is how customers usually use your offer. You can choose between a physical location and an online store. My clients don’t come to an office, so I picked the second option. In OpenAI’s documentation, this path is simply called an “online business”. ![Business Hub (Polish interface): how customers use the offer, with options for a physical location and an online store](https://podrez.pl/wp-content/uploads/2026/11/firma-w-chatgpt-01-sposob-korzystania.webp "How to Add Your Business to ChatGPT? What Excites Me Most Is… the Data") The first question in the form: physical location or online store (Polish interface).### Website and DNS TXT record Next, you enter your website and verify the domain with a TXT record. OpenAI recommends copying the type, name (host) and value exactly as shown, and asking whoever manages your DNS to add the record if that isn’t you. DNS changes can take a while; then you go back and click “Verify domain”. The record value is tied to your submission, so don’t copy it from someone else’s guide. ![Business Hub (Polish interface): website field with https://podrez.pl](https://podrez.pl/wp-content/uploads/2026/11/firma-w-chatgpt-02-strona-firmy.webp "How to Add Your Business to ChatGPT? What Excites Me Most Is… the Data") Business website: I entered https://podrez.pl (Polish interface).### Category: looking for myself on the list This is where the fun started. Typing “consultant” (in Polish) brought up HR, IT, management and sustainability consultants. “Agency” gave me advertising, branding, insurance and real estate agencies. After typing “ai”, I got an AI company, airlines, an airport and a car repair shop. ![Business Hub (Polish interface): category results for “ai”, including AI company, airlines, airport, car repair shop](https://podrez.pl/wp-content/uploads/2026/11/firma-w-chatgpt-04-kategoria-ai.webp "How to Add Your Business to ChatGPT? What Excites Me Most Is… the Data") Type “ai”, get an AI company, airlines and a car repair shop (Polish interface).I chose “Strategic consultant” because it was the closest to what I do. “Marketing agency” and “Educational consultant” were also options. A category says little about your specialty, so it’s worth naming your services (SEO and GEO consulting, AI visibility research, training) and who they’re for in the profile description. ### Contact details: all optional Phone and email are optional, so you decide whether the profile should lead to a conversation or to your website. I considered a separate email alias just for ChatGPT, to see where enquiries come from. It won’t give perfect attribution, because someone can always pass the address on, but it beats guessing. ![Business Hub (Polish interface): phone number and email fields marked as optional](https://podrez.pl/wp-content/uploads/2026/11/firma-w-chatgpt-05-kontakt.webp "How to Add Your Business to ChatGPT? What Excites Me Most Is… the Data") Phone and email: both optional (Polish interface).### Delivery and returns: the form thinks you’re a store Then comes a question about delivery. For consulting and training, “We don’t offer delivery” fits. Returns are trickier: the options are no returns, paid returns or free returns. There’s no “not applicable”. I selected no returns. Choose whatever matches your own terms, because delivery and return policies are profile fields that people see and you can edit later. ![Business Hub (Polish interface): return policy options – no returns, paid returns, free returns](https://podrez.pl/wp-content/uploads/2026/11/firma-w-chatgpt-06-zwroty.webp "How to Add Your Business to ChatGPT? What Excites Me Most Is… the Data") Return policy: three options, none of them for services (Polish interface).### Draft profile and Persona After submitting the form, my profile appeared as a “Draft” with a grey badge next to the name. The dashboard asked me to verify my identity with Persona: without it, you can’t see stats, edit details or launch an agent. The blue badge only appears once your Persona verification is approved. ![Business Hub (Polish interface): Ewelina Podrez-Siama profile as a draft with a prompt to verify identity with Persona](https://podrez.pl/wp-content/uploads/2026/11/firma-w-chatgpt-07-wersja-robocza.webp "How to Add Your Business to ChatGPT? What Excites Me Most Is… the Data") Draft profile: grey badge and a prompt to verify with Persona (Polish interface).Persona asked which country issued my ID, then for a photo of my ID card (you can choose another document). Next, the camera took photos of my face: straight ahead, turned left and turned right. Finally came the business details: name, DBA (“Doing Business As”) name, country and business type. According to the timestamps on my screenshots, the whole thing took five minutes, from 9:03 to 9:08. A note for SEO people: “Entity” in this form is a legal form, not an entity in the SEO sense. I run a Polish sole proprietorship, so “Sole Proprietor” is my option, while “Entity” means a separate legal entity, such as a company, even one with a single owner. My screenshot still shows Entity selected (professional reflex), but I submitted Sole Proprietor. OpenAI asks that the name, address and any registration or tax number [match your official business records](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt). ![Persona: Business details form with business name, DBA name, Poland and Sole Proprietor or Entity, next to the Application in review screen](https://podrez.pl/wp-content/uploads/2026/11/firma-w-chatgpt-08-persona.webp "How to Add Your Business to ChatGPT? What Excites Me Most Is… the Data") Persona: business details and the “Application in review” screen. I cropped out the footers with session IDs.At the end, the “Application in review” screen promised status updates “over the next few days”. Approval came before 10:00, in under 40 minutes. After verification: stats I can’t show you ------------------------------------------ Once your verification is approved, Business Hub shows stats for the last 28 days. According to [OpenAI’s documentation](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt), they include: - **Mentions.** For an online business, a mention counts when ChatGPT references its website; naming the brand alone doesn’t count. For a local business, it counts when ChatGPT shows a result for that location, even if nobody opens the listing or website. The counter doesn’t tell you how many references were recommendations. - **Website clicks.** Visits from ChatGPT to the business’s website. - **Discovery topics.** Common themes in answers that mentioned or cited the business. No conversations and no individual prompts. - **Privacy thresholds.** A blank metric doesn’t mean zero, and counts may be incomplete. Why I’m not showing my numbers I’m not showing the dashboard numbers on purpose. While editing this post, I found this clause in the [Businesses in ChatGPT Terms](https://openai.com/policies/businesses-in-chatgpt-terms/) (section 6): *“Unless OpenAI authorizes otherwise in writing, you will not: (a) disclose or provide access to Insight Data or its derivatives \[…\]. Insight Data is OpenAI’s Confidential Information under the Agreement.”* Under the Terms, Insight Data means the reports, analytics and metrics in Business Hub. So this time I have to give up full transparency: OpenAI is the last company I want to get on the wrong side of 😉 The exception covers service providers acting on the business’s behalf for permitted purposes and bound by equivalent restrictions on the data, such as a consultant running a study. So I can analyse a client’s stats, but I won’t publish them. If you’re publishing a Business Hub case study, check the Terms before you post that screenshot on LinkedIn. They’re easy to miss. You accept the Terms simply by using Business Hub, and the only link to them I found is in OpenAI’s general [Service Terms](https://openai.com/policies/service-terms/). Neither the Business Hub help article nor the [Businesses in ChatGPT policy](https://openai.com/policies/businesses-in-chatgpt/) links to them, and that policy is a different document with an almost identical name (as of November 12, 2026). ### What my logs and GA4 show My own data I can share. I checked the same 28 days in my server logs and in GA4. ChatGPT-User is the bot that opens a page when someone uses ChatGPT (including Custom GPTs), but a fetch doesn’t mean the page made it into an answer. OAI-SearchBot builds the index for ChatGPT search. Server logs and GA4, Oct 15 – Nov 11, 2026SourceWhat it counts28 daysLast 7 daysPrevious 7 daysServer logsChatGPT-User fetches (OpenAI IPs)1,094472240Server logsOAI-SearchBot fetches (OpenAI IPs)623––GA4sessions from chatgpt.com1171Server logsbrowser visits from ChatGPT (daily identifications)27164 **ChatGPT-User reads more and more; visits from ChatGPT are few.** podrez.pl, October 15 – November 11, 2026. Bot fetches only from IP addresses on OpenAI’s lists. Browser visits are IP addresses that came from ChatGPT and also loaded the page’s files, each counted once a day. The same person can therefore be counted more than once, and loading page files suggests browser traffic but doesn’t prove it’s a human. - **1**### Fetches almost doubled In the last week, ChatGPT-User fetched my pages 472 times, against 240 the week before. It mostly read my homepage and my SEO tools page: it opened that page once until the end of October, and more than 300 times between November 1 and 11. - **2**### GA4 and logs count different things GA4 recorded 11 sessions from chatgpt.com, only from people who accepted cookies. My logs show 27 daily browser identifications. I don’t know yet how much of the gap comes from different units and how much from different reporting scopes. - **3**### Prompt monitoring? I can’t separate it yet I run 80 questions a day through a monitoring tool. My logs show no night-time bursts, and the growth in fetches falls between 9 a.m. and 8 p.m., but not every answer has to trigger a page fetch. I can’t yet separate the impact of my own monitoring, so I may be [saying hi to myself](https://podrez.pl/en/search-console-impressions-drop-2026/) again. ### What these stats mean for AI visibility research Until now, I measured visibility in ChatGPT from the outside: a fixed list of questions in monitoring tools, server logs and GA4. Each of these sources sees only part of the picture. Business Hub shows references to the website recorded by OpenAI itself, beyond the list of prompts I picked. OpenAI notes that counts may be incomplete. [AI Performance in Bing Webmaster Tools](https://podrez.pl/en/bing-topic-portfolio/) plays a similar role for Copilot. - **Calibrating prompt tracking.** You can check whether growth in a monitoring tool goes hand in hand with growth in mentions, or just reflects the choice of questions. - **Effects of changes on the site.** The daily chart shows when ChatGPT starts referencing a site more often, so you can line it up with publications, site changes and server logs. - **Topics as a list of questions to research.** Threads in which ChatGPT references a business are worth adding to a fixed prompt list. - **An additional measure across websites.** If clients add their businesses, we’ll get an additional measure based on OpenAI’s definition. Comparing sites will still require accounting for the profile type (OpenAI counts mentions differently for online and local businesses), the reporting scope and the possible impact of our own monitoring. Caveats: the data covers 28 days, has privacy thresholds, for an online business profile counts only references to the website, and the whole feature is in beta. That’s why I save it weekly for my own use and compare it with my logs. Where does ChatGPT get data about your business? Names match Google ------------------------------------------------------------------- OpenAI doesn’t say where the profiles you find in Business Hub come from. The [Businesses in ChatGPT policy](https://openai.com/policies/businesses-in-chatgpt/) only says that profiles “may also include information from other sources”. In its [help article on web search](https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt), OpenAI mentions search partners and “trusted third-party providers” of local information, without naming them. The links point to the privacy policies of Microsoft and Shopify. My bet was Bing. OpenAI is a Microsoft partner, and Bing Places can [import listings from Google](https://blogs.bing.com/search/2025/10/Introducing-the-New-Bing-Places-for-Business-Built-for-Business-Owners,-Powered-by-Research). Google tends to make life harder for competitors rather than help them, so I didn’t expect it to hand data to OpenAI directly. So I checked three brands in Google, Bing and Apple Maps and compared them with Business Hub. Katarzyna Baranowska, a Wrocław-based SEO expert and my business partner, showed her own profile [in her article on business profiles in ChatGPT](https://katarzynabaranowska.com/profil-firmy-w-chatgpt-czym-jest-businesses-in-chatgpt-i-jak-przejac-lub-dodac-wizytowke/) (in Polish). Brand names in Business Hub and on maps, November 12, 2026BrandBusiness HubGoogle MapsBing MapsApple MapsFox StrategyFox StrategyFox StrategyFox Strategy | Eksperci widoczności w Google i AIFox StrategyKatarzyna BaranowskaKatarzyna Baranowska - ekspert SEOKatarzyna Baranowska - ekspert SEOnonelisted (in the iPhone app)Ewelina Podrez-Siamanone, I added a new profilenonenonearchived listing “Fox Strategy Ewelina Podrez” (tourist information centre) Google and Bing Maps checked in a browser, Apple Maps also in the iPhone app, November 12, 2026. Katarzyna Baranowska’s Business Hub profile as shown in a screenshot in her article. In Bing, Fox’s name has an extra tagline (“Experts in Google and AI visibility”), while Business Hub shows it the same way as Google and Apple. I couldn’t find Katarzyna in Bing Maps, yet Business Hub shows her under the exact name of her Google Business Profile. Her website title is different (“Katarzyna Baranowska - Ekspert SEO Wrocław”), although the name itself may appear in the page content or structured data. Apple Maps doesn’t work as the only source either. It has an archived listing “Fox Strategy Ewelina Podrez” at the address of Fox’s first office, categorised as a tourist information centre. It kind of fits my travel guides, but let me set the record straight: I don’t give tours of Fox Strategy’s first office. Business Hub, however, didn’t show me any profile with my name. In my examples, Business Hub names matched Google. That’s a lead, not proof: an identical name could also come from a shared data provider, an older snapshot or other places online. What I don’t know OpenAI doesn’t disclose its sources, and three brands are an observation, not a study. In the US, ChatGPT’s local data looks different. Yelp has an agreement with OpenAI ([Yelp’s letter to shareholders](https://s24.q4cdn.com/521204325/files/doc_financials/2025/q4/Yelp-Q4-2025-Letter-to-Shareholders.pdf), February 2026). In a [Steady Demand study](https://www.steadydemand.com/chatgpts-local-results-arent-coming-from-foursquare-and-probably-never-really-were/) (2,880 prompts, US), Yelp was attached to business cards in 95.83% of runs and Google in 4.62% (providers could appear together). It studies the sources of cards in ChatGPT answers, not the Business Hub directory. [BrightLocal](https://www.brightlocal.com/research/local-ai-visibility-study/) writes that Google Business Profile is “hardly used by ChatGPT”. The Polish profiles of Fox and Katarzyna still have names matching Google in Business Hub. Steady Demand also confirms a partnership between OpenAI and Foursquare. I didn’t check Fox or Katarzyna on Foursquare or Yelp. Bing Maps’ public search doesn’t necessarily show everything Microsoft has in its index. ### How to look for the sources of your business data in ChatGPT 1. 1**Search for your name in Business Hub**Searching doesn’t submit anything. Note the name, address and photo in the suggestions. 2. 2**Compare with the maps**Google, Bing Places, Apple and, if you’re in the US, Yelp. Look for differences in the name: taglines, capital letters, city. 3. 3**Tell me what you found**I’d love to grow the sample. Get in touch through the [contact form](https://podrez.pl/en/contact/). What it changes for personal brands ----------------------------------- In May, I [deleted my Google Business Profile](https://podrez.pl/en/knowledge-panel-not-showing/) because it was hiding my knowledge panel. The panel appeared in the results within an hour. Six months later, that could be one of the reasons I wasn’t in Business Hub. Brand data now works across several systems at once, and a decision in one place echoes in others. Good news for experts without an office: I managed to add my personal brand as an online business, with no listing, just a website verified via DNS. OpenAI does say that access depends on eligibility, location and verification. The profile can still pull data from other sources, so a consistent name, description and category across Google, Bing, Apple, LinkedIn and your site’s structured data matters more than the profile itself. That’s what I work on in [personal brand SEO](https://podrez.pl/en/personal-brand-seo/) and [entity work](https://podrez.pl/en/from-string-to-entity/). If you run a brick-and-mortar business, start with your [Google Business Profile](https://podrez.pl/en/google-business-profile/), because in my examples the Business Hub names matched it. Is it worth adding your business to ChatGPT? -------------------------------------------- Yes, if you have the right to do so and a website. A few rules after the first two days: - **Claim your profile before someone else does.** Ownership disputes are possible too, but they [require Persona verification](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt). - **Record your baseline.** The stats cover the last 28 days, so take screenshots weekly if you want a history. - **Don’t promise clients positions in ChatGPT.** Claiming a profile doesn’t change its visibility, as OpenAI itself says. - **Measure separately.** Business Hub mentions won’t replace tracking a fixed list of questions or your server logs. Want to know what ChatGPT says about your business? I research brand visibility in AI answers and teach teams how to build it. [AI search visibility](https://podrez.pl/en/ai-search-visibility/) [Get in touch](https://podrez.pl/en/contact/) FAQ --- ### Can you add a business to ChatGPT from outside the US? I could: I added and verified podrez.pl, an online business with its own website, from Poland in November 2026. Access still depends on eligibility, location and verification. Local stores and restaurants can currently claim only existing US listings, and Fox Strategy, an agency with an office in Wrocław, is on the waitlist. ### What do Business Hub stats show? Mentions (for an online business, ChatGPT references to its website; for a local business, results shown for its location), website clicks and conversation topics over the last 28 days. They don’t show conversations or individual prompts, and a blank metric doesn’t mean zero, because privacy thresholds apply. Stats are available only after Persona verification, and the Terms treat them as confidential. ### Do I need a Google Business Profile to add my business to ChatGPT? No. I haven’t had a Google Business Profile since May 2026, and I added and verified my profile anyway. In my examples, however, existing Business Hub profiles had names matching Google, so your listing may affect what ChatGPT already knows about your business. ### How much does a ChatGPT business profile cost? OpenAI doesn’t mention any fee, and you don’t need an ads account or a ChatGPT Enterprise agreement to claim a profile. I didn’t pay anything for mine. ### Will a ChatGPT business profile improve recommendations? OpenAI doesn’t promise that. According to its help article, claiming a profile doesn’t guarantee increased visibility or give you control over ChatGPT’s independent recommendations, and advertising doesn’t influence its answers. ### How long does Business Hub verification take? After Persona, the screen says status updates will come over the next few days. Identity verification took me five minutes, and OpenAI’s approval under 40 minutes. Fox Strategy’s claim from November 11 is still on the waitlist. ### Sole Proprietor or Entity? Sole Proprietor is for a business you run as an individual, such as a Polish sole proprietorship. Entity is a separate legal entity, such as a company, even if it has a single owner. “Entity” here is a legal form, not an SEO entity. The details must match your official business records. ### Can I delete my business profile from ChatGPT? Only a draft. OpenAI Support can’t delete, unpublish or hide a published profile as part of a business setup or ownership request. For a new profile, approval of your Persona verification publishes it automatically. **Sources and method** OpenAI: [Introducing Businesses in ChatGPT](https://openai.com/index/introducing-businesses-chatgpt/), Nov 10, 2026; [Setting up your business on ChatGPT](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt) (Help Center); [Businesses in ChatGPT](https://openai.com/business/businesses-in-chatgpt/); [Businesses in ChatGPT policy](https://openai.com/policies/businesses-in-chatgpt/), Nov 10, 2026; [Searching the web with ChatGPT](https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt). Katarzyna Baranowska, [Profil firmy w ChatGPT. Czym jest Businesses in ChatGPT i jak przejąć lub dodać wizytówkę?](https://katarzynabaranowska.com/profil-firmy-w-chatgpt-czym-jest-businesses-in-chatgpt-i-jak-przejac-lub-dodac-wizytowke/) (in Polish), Nov 12, 2026. Steady Demand (Ben Fisher), [ChatGPT’s Local Results Aren’t Coming From Foursquare](https://www.steadydemand.com/chatgpts-local-results-arent-coming-from-foursquare-and-probably-never-really-were/), Aug 21, 2026; BrightLocal (Mike Hawkes), [local AI visibility study](https://www.brightlocal.com/research/local-ai-visibility-study/), Sep 16, 2026; Yelp, [Q4 2025 Letter to Shareholders](https://s24.q4cdn.com/521204325/files/doc_financials/2025/q4/Yelp-Q4-2025-Letter-to-Shareholders.pdf), Feb 12, 2026. Microsoft, [Introducing the New Bing Places for Business](https://blogs.bing.com/search/2025/10/Introducing-the-New-Bing-Places-for-Business-Built-for-Business-Owners,-Powered-by-Research), Oct 2025. OpenAI, [Businesses in ChatGPT Terms](https://openai.com/policies/businesses-in-chatgpt-terms/), Nov 9, 2026 (section 6 – Insight Data). My data: podrez.pl server logs (ChatGPT-User and OAI-SearchBot only from IPs on OpenAI’s lists; browser visits = IP addresses referred by ChatGPT that also loaded page files, counted once a day); GA4 (chatgpt.com / ai-assistant sessions); Google and Bing Maps (browser) and Apple Maps (browser and iPhone app) checked on Nov 12, 2026. Updates: Nov 12, 2026 – first version; Nov 12, 2026 – removed Business Hub numbers and screenshots (Terms, section 6), clarified definitions. An LLM may have supported me in preparing this text – most often at the translation, research, proofreading or code-styling stage. The responsibility for the decisions, the claims made and the arguments cited is fully mine. More on [how I work with AI](https://podrez.pl/en/authorship-and-ai/).