---
type: "archive"
taxonomy: "category"
name: "SEO Blog"
description: "I write about SEO the way I work: <strong>concretely, substantively, and without the fluff</strong>. Every post draws on experience built up since 2009, working with blogs, online stores, and major brands.\r\n\r\n<strong>Looking for more?</strong> The Polish edition of the blog has a much larger archive of articles – browse it at <a href=\"https://podrez.pl/blog/\">podrez.pl/blog</a>."
url: "https://podrez.pl/en/blog/"
post_count: 22
page: 1
total_pages: 3
---

## SEO Blog

- [Entity, Context and Intent: Why Keywords Alone No Longer Cut It](https://podrez.pl/en/entity-context-intent/) — 4 days temu
  > Entity, context and intent in SEO: why keywords are no longer enough, how to recognize intent, and how we got from Hummingbird and BERT to AI Overviews and AI Mode.

- [Topical Authority and Topic Clusters: How to Build Topical Authority in 2026](https://podrez.pl/en/topical-authority/) — 4 days temu
  > What topical authority is, how topical depth differs from breadth, and how to build a topic cluster that Google and LLMs understand.

- [llms.txt: What It Is, Who Actually Fetches It, and Is It Worth It?](https://podrez.pl/en/llms-txt/) — 4 days temu
  > What llms.txt is, how to generate it in Rank Math, and why Google Search calls it unnecessary while Lighthouse checks it. Plus data from my server logs on who actually fetches the file.

- [One rule against AI training. What does __usage_ai-training change?](https://podrez.pl/en/usage-ai-training/) — 4 days temu
  > On 30 October, Google, Microsoft and OpenAI announced they will honor one robots.txt rule: __usage_ai-training. What it does, when it takes effect and why it doesn’t remove your site from search or AI Overviews.

- [6.9 Million Impressions, One Click: What Was GSC Actually Counting?](https://podrez.pl/en/search-console-impressions-drop-2026/) — 5 days temu
  > Three clues from 23 sites: a query from 225 “countries”, the same template on 17 sites and a desktop impressions drop in the week Google tightened its scraper blocking.

- [Topics Portfolio in Bing Webmaster Tools: I Checked 972 “Opportunities”. Four Were in Polish](https://podrez.pl/en/bing-topic-portfolio/) — 3 weeks temu
  > Microsoft added Topics Portfolio and an “opportunities” list to Bing Webmaster Tools. I checked it on 51 sites: of 972 queries, four were in Polish, and a large clothing store got shoes it doesn’t carry.

- [Main content according to Google: what counts as the main part of a page](https://podrez.pl/en/main-content/) — 1 month temu
  > Did Google finally go after AI slop? It never said so &#8211; but on 1 October it quietly added two passages to the English Helpful Content guidelines. Several translated versions, including Polish, still show last year&#8217;s text. The September spam update is the fourth this year. Google said the rollout may take up to two [&hellip;]

- [Google Business Profile in 2026: How to Set It Up, Fill It In and Rank It](https://podrez.pl/en/google-business-profile/) — 1 month temu
  > A Google Business Profile helps customers find a local business, check its offer, and get in touch. Learn how to set up and complete your profile, when a personal brand can use one, and what AI Mode and Ask Maps change. This guide was prepared in September 2026 from official Google sources; the Polish version has been online and updated since 2023.

- [Server Log Analysis: Do AI Bots Actually Reach Your Content?](https://podrez.pl/en/server-log-analysis-ai-visibility/) — 3 months temu
  > English edition This is the English edition of a piece first published in Polish. The data, the server and the mistakes are all mine; only the language changed. You are thinking about GEO – about paragraphs that hold up when lifted out of context, about BLUF at the top of a section, about entities, about [&hellip;]

- [E-E-A-T in Practice: How Google Verifies Who You Are (Not Just What You Write)](https://podrez.pl/en/e-e-a-t/) — 4 months temu
  > Google doesn&#8217;t want to just answer queries anymore – it wants to point to content it can vouch for. That ambition has a framework: E-E-A-T – Experience, Expertise, Authoritativeness, Trustworthiness. And it has a widely missed implication: the framework describes you, not just your text. Which is why this article spends less time on the [&hellip;]


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