--- title: "In the media" description: "Ewelina Podrez-Siama · publications and conversations In the media I write, comment and talk about how brands get found in Google and in AI answers. I work mainly in Poland, so most of my interviews and expert comments are in Polish. Sources in English and other languages come first. Polish items keep their original titles," date: 2026-11-10 author: "Ewelina Podrez-Siama" url: "https://podrez.pl/en/in-the-media/" --- ![Collage of Ewelina Podrez-Siama, publications, a microphone and conference talks](https://podrez.pl/wp-content/uploads/2026/08/eps-w-mediach.jpg "In the media")Ewelina Podrez-Siama · publications and conversations In the media ============ I write, comment and talk about how brands get found in Google and in AI answers. I work mainly in Poland, so most of my interviews and expert comments are in Polish. Sources in English and other languages come first. Polish items keep their original titles, are marked “in Polish” and come with my one-line summary, not a translation of the piece. [See selected pieces ](#featured)[Go to the list](#archive) [Selected pieces](#featured)[Full list](#archive)[Topics](#topics)[For media](#for-media) Start here A few pieces to start with. --------------------------- They show how I think about search and how I work with teams and brands. [![In the media](https://i.ytimg.com/vi/CzHPs4NF-SQ/hqdefault.jpg "In the media")](https://www.youtube.com/watch?v=CzHPs4NF-SQ)Podcast / Marketer+ / 2026 · in Polish ### Jak budować widoczność marki w czasach AI? On SEO, the sources behind AI answers, measurement and what it really means for a brand to be present in AI search. [Open the episode ](https://marketerplus.pl/jak-budowac-widocznosc-marki-w-czasach-ai-seo-tresci-i-nowe-zasady-wyszukiwania-ewelina-podrez-siama-fox-strategy-marketer-podcast-odc-75/) Citation / Digidot / 2026 · in English### [Bing Topics Portfolio, tested](https://digidot.io/insights/bing-topics-portfolio) A guide built around my test of 972 “opportunities” from Bing Webmaster Tools. [Read the article ](https://digidot.io/insights/bing-topics-portfolio) Interview / Online Marketing / 2026 · in Polish### [13 pytań do Eweliny Podrez-Siamy](https://o-m.pl/artykul/vip-13-pytan-do-eweliny-podrez-siamy) Thirteen questions about my career, running an agency and how marketing is changing. [Read the interview ](https://o-m.pl/artykul/vip-13-pytan-do-eweliny-podrez-siamy) Citation / WordPress.com / 2026 · in Spanish### [Common Crawl en estrategias SEO/GEO](https://wordpress.com/es/blog/2026/10/30/common-crawl-seo-geo/) The official WordPress.com blog lists my article on Common Crawl among its sources. [See the article ](https://wordpress.com/es/blog/2026/10/30/common-crawl-seo-geo/) What I cover I comment on the topics I work on. ---------------------------------- **SEO and AI search**Brand visibility, the sources behind AI answers, entities, content and the technical conditions that make it available. **Business and teams**Marketing priorities and decisions, building an agency and working together as a team. **My own projects**Books, blogs and travel guides, which let me speak from a publisher’s perspective too. Sources and recordings Selected list ------------- Choose a type. In each section the first items are visible straight away; you can expand the rest below the list. A star ★ marks highlighted pieces: they come first in a section, and the rest are listed newest first. This page has 53 items. The full archive of 170+ items is on the [Polish page](https://podrez.pl/w-mediach/). All (53) Cited abroad (4) Press (9) Recognition (11) Commentary (5) Articles and reviews (7) Profiles (6) Recordings (8) Travel (3) Showing all sections. 4 items ### Cited in English and other languages Articles that use my research or my texts as a source. - 10.2026★ [Common Crawl: qué es y cómo impacta en estrategias SEO/GEO](https://wordpress.com/es/blog/2026/10/30/common-crawl-seo-geo/) – WordPress.com Blog · in SpanishThe official WordPress.com blog lists my article on Common Crawl among its sources.citation - 10.2026★ [Bing Topics Portfolio: how to find the AI search queries where competitors are cited and you are not](https://digidot.io/insights/bing-topics-portfolio) – DigidotA guide built around my test of 972 “opportunities” from Bing Webmaster Tools.citation - 11.2026[Updated Guide Explains How to Build Topical Authority](https://seoforpublicfigures.com/build-topical-authority-topic-clusters/) – SEO For Public FiguresA summary of my updated guide to topical authority and topic clusters.citation - 07.2026[How to Create a Knowledge Panel: The 2026 Entity-First Guide](https://geowriter.ai/blog/how-to-create-knowledge-panel/) – GEOWriterUses my own Knowledge Panel as a case study.citation 9 items ### Press and interviews Interviews and editorial pieces. Most of them are in Polish. - 08.2026★ [VIP – 13 pytań do Eweliny Podrez-Siamy](https://o-m.pl/artykul/vip-13-pytan-do-eweliny-podrez-siamy) – Magazyn Online Marketing · in PolishThirteen questions about my career, running an agency and how marketing is changing.interview - 01.2022★ [Startując byłam wyłącznie specjalistką SEO…](https://web.archive.org/web/20220810230558/https://foundersmind.pl/startujac-bylam-wylacznie-specjalistka-seo-a-chcac-nie-chcac-musialam-stac-sie-czlowiekiem-orkiestra-ewelina-podrez-siama-fox-strategy/) – FoundersMind (archived copy) · in PolishHow I went from SEO specialist to running a company and doing a bit of everything.interview - 11.2026★ [Widoczność bez schematów – wywiad CEO](https://trustluna.com/wywiad-ceo-ewelina-podrez-siama-fox-strategy-widocznosc-bez-schematow/) – TrustLuna · in PolishA CEO interview about marketing decisions, AI and visibility without templates.interview - 09.2026[Praktyczne zastosowania AI w turystyce – relacja z konferencji](https://wzp.pl/aktualnosci/newsy/turystyka-rekreacja/konferencja-jak-skutecznie-promowac-oferte-i-zwiekszac-widocznosc-w-internecie-18-09-2026/) – West Pomeranian Voivodeship (Szczecin) · in PolishA report from a regional tourism conference where I spoke about what AI needs to find before it recommends a place to stay.event report - 07.2024[Relacja z Brand Yourself – Orion Woman](https://www.wysokieobcasy.pl/wysokie-obcasy/7,148227,31106697,trzecia-odslona-orion-woman-za-nami-relacja-z-brand-yourself.html?disableRedirects=true) – Wysokie Obcasy (Gazeta Wyborcza) · in PolishA report from the Orion Woman meeting on personal branding, where I was one of the panellists.event report Show 4 more - 04.2024[O cyfrowym marketingu u podnóża Tatr](https://biznes.interia.pl/gospodarka/news-o-cyfrowym-marketingu-u-podnoza-tatr-miedzynarodowa-konferen,nId,7438480) – Biznes Interia · in PolishA report from an international digital marketing conference in the Tatra mountains.event report - 09.2022[W co zainwestować 50, 100 i 500 tys. zł?](https://www.forbes.pl/inwestowanie/w-co-zainwestowac-50-100-i-500-tys-zl/w3z1gct) – Forbes Polska · in PolishBusiness commentary in a piece on where to invest.commentary - 09.2022[Sklepy internetowe – jak się wyróżnić, aby dać się odnaleźć](https://www.gazetaprawna.pl/biznes/wideo/10678776,sklepy-internetowe-jak-sie-wyroznic-aby-dac-sie-odnalezc.html) – Dziennik Gazeta Prawna · in PolishA video interview on how online shops can stand out and be found; partner content for mBank.interview - 05.2021[Wieczór w kuchni świata](https://www.radiowroclaw.pl/articles/view/108009/Startuje-Festiwal-Silesius-Filip-Zawada-o-nowej-powiesci-Wojciech-Browarny-o-Rozewiczu-i-Wojaczku-oraz-wieczor-w-kuchni-swiata-POSLUCHAJ) – Radio Wrocław Kultura · in PolishA radio conversation about my keto cookbook with recipes from around the world.interview 7 items ### Rankings and recognition Lists compiled by others. - 10.2026[Top SEO & Search Optimization creators in Poland – 5th place](https://app.favikon.com/public/ranking/creators/marketing-sales_seo-search-optimization_all-social-medias_poland/) – Favikon5th place among SEO and search creators in Poland across social media.ranking - 05.2026[101 osób, bez których nie byłoby Founders Mind](https://www.founders.pl/101-osob-bez-ktorych-nie-byloby-founders-mind/) – Founders.pl · in PolishListed among the 101 people who built the Founders Mind community.recognition - 03.2026[35 inspirujących kobiet marketingu i biznesu](https://widoczni.com/blog/zestawienie-kobiet-marketingu-biznesu/) – Widoczni and Instytut Monitorowania Mediów · in Polish35 inspiring women in Polish marketing and business.ranking - 01.2026[130 polskich osobowości marketingu](https://widoczni.com/blog/130-polskich-osobowosci-marketingu-ranking/) – Widoczni · in PolishPolish marketing personalities; I have been on the list in every edition since 2022.ranking Show 3 more - 06.2025[Top 20 SEO Experts in Poland on Social Media in 2025 – 6th place](https://web.archive.org/web/20250711153209/https://www.favikon.com/blog/top-seo-experts-poland-social-media) – Favikon (archived copy)6th place among SEO experts in Poland on social media.ranking - 12.2024[Kursory Roku 2024 – finał, Firma Roku](https://kursoryroku.pl/nominowani-2024/ewelina-podrez-siama) – Kursory Roku · in PolishFinalist in the Company of the Year category.recognition - 03.2020[Top 100 kobiet w polskiej branży SEO](https://www.whitepress.com/pl/baza-wiedzy/649/top-100-kobiet-w-polskiej-branzy-seo) – WhitePress · in PolishTop 100 women in Polish SEO.ranking 4 items ### Industry roles Juries, teaching, stage hosting and media partnerships. - 10.2026[I ❤ PRO: GEO & LLM Optimization, Poznań](https://sprawnymarketing.pl/konferencja/poznan) – Sprawny Marketing · in PolishI hosted the GEO & LLM Optimization stage at I ❤ Marketing & Technology.stage host - 2026[semKRK and semWAW](https://semwaw.pl/) – semKRK, semWAW · in Polishpodrez.pl is a media partner of both SEO and SEM conferences.media partner - since 2024Skuteczne SEO – WSB Merito University · in PolishGuest lecturer on the postgraduate course “Skuteczne SEO”.teaching - since 2021[semKRK Awards](https://semkrk.pl/semkrk-awards-2025-zwyciezcy/) – semKRK · in PolishJuror since 2021; Head Judge for e-commerce (2022) and SEO (2025).jury 5 items ### Reports and expert commentary My comments in industry reports and round-ups. - 10.2026[Nawigatorzy widoczności: największe wyzwanie w SEO 10 lat temu i dziś](https://misja.senuto.com/#raport-3) – Senuto (10th anniversary) · in PolishOne of seven “navigators” asked about the biggest SEO challenge ten years ago and today.commentary - 05.2026[Procesy w SEO: balansowanie między skalą a kreatywnością](https://trustluna.com/procesy-w-seo-balansowanie-miedzy-skala-a-kreatywnoscia/) – TrustLuna · in PolishOn balancing scale and creativity in SEO processes.commentary - 08.2025[Raport o AI Overviews w Polsce](https://insight.senuto.com/aio-report/) – Senuto · in PolishMy expert comment in Senuto’s analysis of how AI Overviews affect traffic in Poland.commentary - 2023[SEO oczami kobiet – międzynarodowy raport 2023](https://www.whitepress.com/pl/ebook-seo-oczami-kobiet) – WhitePress · in PolishAn international report with comments from 46 women in SEO, including mine.commentary - 12.2017[Marketing w wyszukiwarkach: podsumowanie 2017 roku, prognozy na 2018](https://www.wirtualnemedia.pl/marketing-w-wyszukiwarkach-podsumowanie-2017-roku-prognozy-na-2018,7171519178975361a) – Wirtualnemedia.pl · in PolishSearch marketing in 2017 and forecasts for 2018.commentary 3 items ### Articles and columns Texts I wrote for other publishers. - since 2025[SEO dla przedsiębiorców](https://firmove.pl/autorzy/ewelina-podrez-siama) – Firmove by ING · in PolishMy column on SEO for business owners.column - 09.2021[Schema.org – structured data that Google likes](https://www.senuto.com/en/blog/schema-data-structure/) – Senuto blogMy article on structured data, with my own tests of Person and FAQ markup.article - since 2021[Artykuły i ekspertyzy SEO](https://www.senuto.com/pl/author/ewelina-podrez/) – Senuto · in PolishMy articles and expert pieces on the Senuto blog.column 4 items ### Book reviews Reviews of my books. All of them are written in Polish. - 07.2026[Marka osobista w czasach AI i generatywnego wyszukiwania](https://tu-czytam.blogspot.com/2026/07/ewelina-podrez-siama-marka-osobista-w.html) – tu-czytam (Izabela Mikrut) · in PolishA review of my book on personal branding in the age of AI and generative search.review - 02.2024[SEO dla blogerów, influencerów i marek osobistych](https://www.sferacopywritera.pl/seo-dla-blogerow/) – Sfera Copywritera · in PolishA copywriter calls it one of the best SEO books she has read.review - 10.2023[SEO dla blogerów, influencerów i marek osobistych](https://www.books4business.pl/recenzje/marketing/seo-dla-blogerow-influencerow-i-marek-osobistych/) – Books4Business · in PolishA business-book review of my SEO guide for bloggers, creators and personal brands.review - 07.2021[Kuchnie świata w wersji KETO](https://sztukater.pl/ksiazki/kuchnie-swiata-w-wersji-keto.html) – Sztukater · in PolishAn editorial review of my keto cookbook with recipes from around the world.review 6 items ### Expert profiles Public databases where you can check information about me. - –[Ewelina Podrez-Siama](https://pl.wikipedia.org/wiki/Ewelina_Podrez-Siama) – Wikipedia · in PolishMy biography on Polish Wikipedia.profile - –[Ewelina Podrez-Siama (Q133444548)](https://www.wikidata.org/wiki/Q133444548) – WikidataMy entity in Wikidata.profile - –[0009-0005-5245-6258](https://orcid.org/0009-0005-5245-6258) – ORCIDBibliographic identifier.profile - –[Ewelina Podrez-Siama](https://www.goodreads.com/author/show/21444097.Ewelina_Podrez_Siama) – GoodreadsAuthor profile with my books.profile Show 2 more - –[Ewelina Podrez-Siama](https://lubimyczytac.pl/autor/208161/ewelina-podrez-siama) – Lubimyczytać.pl · in PolishAuthor profile with reader ratings.profile - –[Hall of Fame](https://semkrk.pl/hall-of-fame/) – semKRK · in PolishSpeaker profile at semKRK.profile 4 items ### Podcasts Conversations about search, AI, marketing and running a business. - 09.2026[Jak budować widoczność marki w czasach AI?](https://marketerplus.pl/jak-budowac-widocznosc-marki-w-czasach-ai-seo-tresci-i-nowe-zasady-wyszukiwania-ewelina-podrez-siama-fox-strategy-marketer-podcast-odc-75/) – Marketer+ Podcast #75 · in PolishSEO, content and the new rules of search.podcast - 06.2026[Personal Branding, jakiego (jeszcze) nie znasz](https://www.youtube.com/watch?v=l2b65Fl4Kq8) – SEO Vibes Podcast (WhitePress) · in PolishPersonal branding, entities and the Knowledge Graph.podcast - 07.2022[Budowanie zespołu i zarządzanie w małej firmie internetowej](https://allegro.pl/akademia/podcasty/016-budowanie-zespolu-i-zarzadzanie-w-malej-firmie-internetowej-ewelina-podrez-siama-m0AD0z95lc5) – Akademia Allegro #016 · in PolishBuilding a team and managing a small online business.podcast - 07.2021[Turkusowa organizacja, ASO i praca kobiet w SEO](https://www.youtube.com/watch?v=hMQjzsi44k0) – Senuto Podcast #6 · in PolishTeal organisations, app store optimisation and women in SEO.podcast 4 items ### Webinars and recordings Talks, webinars and short interviews on video. - 10.2025[semCAST na Online Marketing Camp: jak AI zmienia SEO](https://www.youtube.com/watch?v=_CBVcFwVrS0) – DevaGroup · in PolishFour experts, including me, on how AI is changing SEO.recording - 05.2025[Wywiad na SEO Vibes 2025](https://www.linkedin.com/feed/update/urn:li:activity:7325445636302991364/) – WhitePress (LinkedIn) · in PolishOn juggling many roles, what makes an agency work and how I use AI.interview - 09.2022[Voice, Text & Visual Search](https://www.youtube.com/watch?v=oyZkRhJE8AA) – Ecommerce Summit by mBank · in PolishMy talk on voice, text and visual search.recording - 04.2019[App Store Optimization – pozycjonowanie aplikacji mobilnych](https://www.youtube.com/watch?v=jqA4n0LPBhk) – semKRK #11 · in PolishMy talk on app store optimisation.recording 3 items ### Travel mentions Media quoting my travel guides. - 03.2026[Madera – alerty i zamknięte szlaki na ulubionej wyspie Polaków](https://dziendobry.tvn.pl/newsy/madera-alerty-i-zamkniete-szlaki-na-ulubionej-wyspie-polakow-st8958398) – Dzień Dobry TVN · in PolishQuoted as the author of Madera Online on Madeira’s closed trails.travel - 03.2026[Wszystkie szlaki na Maderze zamknięte](https://podroze.wprost.pl/turystyka/12281508/wszystkie-szlaki-na-maderze-zamkniete-turysci-musza-zapomniec-o-wedrowkach.html) – Podróże Wprost · in PolishCites Madera Online on the trail closures.travel - 09.2025[To jedna z najstarszych średniowiecznych fortec. Leży na skale](https://hub.pl/nauka/news-to-jedna-z-najstarszych-sredniowiecznych-fortec-lezy-na-skal,nId,8018394) – Interia Hub · in PolishCites Bornholm Online on one of the oldest medieval fortresses on Bornholm.travel Looking for more? The [full archive in Polish](https://podrez.pl/w-mediach/) also lists older articles, podcasts and recordings. For editors and organisers Need a comment or a speaker? ---------------------------- I can explain changes in search, brand visibility in AI, entity SEO and the decisions marketing teams face today. I give talks and webinars in English and Polish. Before we talk, I agree the topic, context and date with you. [Write to me ](https://podrez.pl/en/contact/)[Speaking](https://podrez.pl/en/about-me/#speaking)[Media kit](https://podrez.pl/en/media-kit/)