An SEO strategist and expert since 2009, founder of the Fox Strategy agency. She designs visibility strategies for enterprise brands, e-commerce, and content projects – combining SEO, data, and an understanding of how language models interpret brands.
Author of books on SEO and marketing, as well as bestselling cookbooks (as Ms. Fox), guest lecturer at WSB Merito University, and speaker at the I❤️Marketing, semKRK, and Festiwal SEO conferences.
In 2026 she published her latest book, "Marka osobista w czasach AI i generatywnego wyszukiwania" (Personal Branding in the Age of AI and Generative Search), on building a brand, authority, and visibility in a world where algorithms interpret brands as carefully as people do.
When someone asks an LLM about you, the model has two sources of knowledge. The first: memory from training – what it absorbed before it ever reached a user. The second: fresh sources it reaches for at the moment of the query (RAG/web search). This...
Wikidata is an open knowledge base that Google cites in its Knowledge Graph API documentation and on whose data Google researchers trained language models to better answer factual questions. If you're not in it, the algorithm assembles your picture...
This post expands on my talk from I Love Marketing & Technology 2026, one of Poland’s largest marketing conferences, on building a personal brand in the era of generative search and language models. You’ll learn, among other things: what an entity...