About me / strategy, people, search
Ewelina Podrez-Siama
SEO consultant and AI search visibility strategist. Founder of Fox Strategy.
Since 2009 I have helped companies make better decisions about visibility. I started with SEO audits. Today I also check what language models say about brands… and why they sometimes get it wrong.
What I do today
I help clients make decisions that shape their projects.
I’m the founder and co-owner of Fox Strategy, where I look after strategy and the quality of our work. I also work as an independent consultant, strategist and trainer. I work with clients directly on diagnosis, priorities and the harder decisions. When a project needs a wider scope, Fox Strategy specialists join in.
My second area is people: feedback, values and empathy-based leadership. In both cases I’m interested in the same thing: how to get from an accurate diagnosis to something the team will actually do on Monday morning.
SEO and AI search strategy
I bring order to data, intent, architecture and what the web knows about a brand. I check how Google finds a company and how ChatGPT, AI Overviews or Copilot describe it.
Working with teams
I help turn an audit into a task list where every item has someone’s name next to it. I run training, workshops and consultations myself, in Polish. In English I take on defined projects, webinars and conference talks.
Communication and leadership
I work with leaders on conversation, values and feedback. Because sometimes the problem isn’t in the task spreadsheet, it’s between people.
Career path
From first audits to strategy for large brands.
I’ve been a specialist, a team lead and an agency founder. So with every recommendation I immediately think about who will implement it, when and at what cost.
My background at Wrocław University of Science and Technology taught me to look for the mechanism before settling on an explanation.
- 2009
Starting in SEO
Audits, data analysis and work on sites of very different sizes. Later, my own projects and responsibility for a team.
- 2015
Fox Strategy
I founded the agency and built its processes, team and standard of client work. Today I remain its co-owner and set the direction of its development.
- Today
SEO, AI and people
I advise, test on my own sites and use what the agency has taught me. I also work with teams on how they learn and how they make decisions.
Allegro · PayU · mBank · Media Senior
Publications and media
I comment on changes in search
My comments have appeared in Forbes Poland, Dziennik Gazeta Prawna and Wysokie Obcasy, among others. I also write a column on SEO for business owners at Firmove by ING.
Full media list, in PolishTeaching and the industry
Guest lecturer and awards judge
I teach SEO as a guest lecturer at WSB Merito University. I have served on the semKRK Awards jury since 2021, twice as Head Judge.
Talks and roles, in PolishIn 2026 I was included in the list of 35 inspiring women in marketing and business by Widoczni and IMM, and Favikon ranked me 5th among SEO creators in Poland. In 2025 I was 6th on Favikon’s TOP20 list of SEO experts. See more recognition, in Polish.
How I think
Data is the starting point. The question is what it means for people and the business.
Visibility doesn’t come from keywords alone. It is made of the product, content, technology and the team’s decisions. Before I propose anything, I want to understand the problem and what solving it will cost.
Conversation first
I ask who we’re working for, which decision the analysis should support and how we’ll know the change made sense.
Intent before keyword
A keyword is a trace of a question. I look for the person’s need and for where the brand can genuinely answer it.
Strategy has to be doable
The prettiest recommendation is worth nothing if nobody can implement it. That’s why I factor in budget, process and the people on the other side.
In personal brand work I also check whether public sources describe the same person. See how I applied this to my own personal brand.
On stage and in the training room
I love the moment when a tricky mechanism starts to make sense.
I talk about SEO, AI search, entities and business decisions. I have spoken at I♥Marketing, semKRK, SEO Vibes and Festiwal SEO, among others. I also run webinars, workshops and sessions for teams.
I tailor the topic and examples to the room: I speak differently to a board than to an SEO team. Most of my talks so far have been in Polish. In English I deliver webinars and conference talks; send me the audience, format and topic.
Invite me to speak
Hear how I think / Marketer+ #75
What makes a brand appear in AI answers?
With Sławomir Kruczek I talk about building brand visibility, where models get their information and how a mention, a recommendation and a linked source differ. The conversation is in Polish; on YouTube you can turn on captions and choose English from auto-translate.
Watch the conversationWriting
Four books on SEO and three on keto cooking.
I write about SEO and personal branding, and as Ms. Fox about cooking. Whatever the topic, the goal is the same: after reading, you should be able to do something, not just nod along. All my books are published in Polish; the English titles are translations for context.
Marka osobista w czasach AI i generatywnego wyszukiwaniaPersonal branding in the age of AI and generative search · author · 2026
SEO dla małych i startujących sklepów internetowychSEO for small and new online shops · co-author
SEO dla blogerów, influencerów i marek osobistychSEO for bloggers, influencers and personal brands · author
SEO w praktyceSEO in practice · chapter in a collective volume
Three cookbooks as Ms. Fox
Dieta KETO. Najlepsze przepisy
Kuchnie świata w wersji KETO
Desery KETO. Bez cukru i bez glutenuBeyond SEO
I like testing ideas on my own projects.
I live in Wrocław with two adopted dogs, Tesla and Malta. I love travel, plants and crafts. I’m curious about mechanisms, both in search systems and in relationships between people.
I also run four sites of my own: on keto cooking, Madeira, Bornholm and Malta. They’re my testing ground. I try ideas there before I recommend them to clients, and that’s where I see fastest what people look for when they plan a holiday or a sugar-free dinner.
01 / FoodMs. Fox
A food blog that grew into three keto and low-carb cookbooks. In Polish.
See the Ms. Fox cookbooks
02 / TravelMadeira Planner
A guide to Madeira built around the questions people ask when they plan a trip (PL, DE, EN).
See the trail status list
03 / TravelBornholm Online
A site about a place I keep returning to and also get to know off-season (PL, DE).
See the guide to Bornholm with a dog
04 / TravelMalta Online
My newest guide: Malta, Gozo and Comino in practice (PL).
See the practical Malta guideI also test hypotheses on these sites. One example is my analysis of the Madera Online launch (Trust Halo). I’m careful not to confuse what I see in the data with what I only suspect.
“Made with ♥ by podrez.pl” — so you build websites too?
The answer is: yes and no.
Between 2006 and 2008 I worked as a web developer. Those were the days of heavy Flash running on the HTML pages of student projects.
These days, I see myself primarily as an analyst and researcher, but I’m forever drawn to marketing and branding too. That’s where I landed in SEO and, over time, in researching visibility in AI.
I don’t offer website development as a service, although I still can and I enjoy it. Odd as it may sound, digging into code relaxes me.
These days I use those skills mostly on my own projects, which you may spot online signed “made with ♥ by podrez.pl”. I also built Fox Strategy’s website from scratch.
And of course these skills come in handy with clients. It’s easier for me to assess what can be implemented, test a solution or check what really lies behind a “that can’t be done”. Sometimes there really is a limitation. And sometimes… you just have to try another way.
From people I’ve worked with
Better to let the people I’ve worked with speak.
Recommendations were written in Polish and are quoted in translation.
“I really enjoy working with Ewelina and her team. In short: I recommend the Foxes. They know their stuff and do their work reliably.”
“One of the best SEO specialists in Poland, and at the same time an exceptionally friendly, open and helpful person. I know that when I invite her as a speaker, she will deliver a professional, up-to-date presentation full of interesting cases.”
“Working with Ewelina is a pure pleasure. If you’re looking for an expert in SEO, she’s a fantastic choice. Always perfectly prepared, complete professionalism.”
Check the sources
My work leaves traces beyond this site.
I teach that a personal brand is consistent information that can be checked. I apply the same rule to myself: my publications, projects and identifiers are sources you can verify. They don’t guarantee that an AI will recommend me, but they make it easier to check who I am.
How I connect these sources is described in my personal entity case.
Publications and recognition
Where else you can find me.
Most of these sources are in Polish. I list their publishers so you can judge them for yourself; none of them is a ranking factor or a guarantee of a Knowledge Panel.
Selected publications and mentions
Media and expert writing
- Firmove by ING, articles on SEO and e-commerce.
- Senuto, SEO writing and expert commentary.
- Forbes Poland, business commentary.
- Gazeta Prawna, video interview in partner content for mBank.
- Dzień Dobry TVN and Podróże Wprost cited Madera Online in March 2026; Interia Hub cited Bornholm Online in September 2025.
Lists compiled by others
Industry lists and recognition
- Founders Mind, 101 people (2026).
- Widoczni and IMM, women in marketing and business (2026).
- Favikon: 5th place among SEO and Search Optimization creators in Poland (2026) and 6th place among SEO experts in Poland (2025).
- Widoczni, Polish marketing personalities (2022 to 2026).
- Marcin Skiba, SEO specialists (2022).
- WhitePress, women in Polish SEO (2020).
How I can help
Choose a starting point.
In English I take on defined projects, webinars and conference talks. You work with me directly; on larger projects, Fox Strategy specialists join where agreed.
AI Search Visibility
How selected AI systems mention, recommend and link to your brand for real buyer questions.
02 / PersonPersonal brand SEO
Consistent information about a person across their own site and independent sources.
03 / AudienceWebinars and talks
An English-language session tailored to your audience, format and the decision it should help them make.
04 / TeamFox Strategy
My agency and its specialist team, for projects that need a wider scope.
Consultations, SEO and GEO training and communication workshops are run in Polish. You’ll find them on the Polish services page.
Let’s talk
What brings you here?
Send a short brief: the site, the market and the decision you need to make next. I’ll reply with how I can help and whether the project needs a wider team.
Direct contact
ewelina@foxstrategy.plFor a webinar or conference talk, send the topic, audience and format. Screenshots of what you see in search or AI answers help more than a description.