Ewelina
Podrez-Siama

SEO strategist, speaker, and author working on visibility in AI-driven search

Ewelina Podrez-Siama is a Polish SEO strategist who has spent seventeen years optimizing for Google – and now spends just as much time on a harder question: how language models decide who counts as an authority in the first place. Few consultants connect technical SEO, entity infrastructure, public authority signals, and LLM visibility into one view. That connection is most of what I do.

What I work on: entity SEO and AI visibility

Entity SEO treats expertise, experience, and trust as attributes of a person or organization – an entity – rather than of an individual page. That difference is the engine behind most of what I research, write, and present.

A page can be optimized. An entity has to be built.

Two ideas come out of that work.

Trust Halo

Trust Halo is the name I give to the transfer of an established entity’s trust to a new domain connected to it. When the search ecosystem already knows who’s behind a project, a brand-new site can inherit credibility it hasn’t earned on its own yet. I didn’t plan mine – I noticed it.

In February 2026 I launched a new site with just over a dozen articles and no backlinks at all. By March it had reached around 4,000 clicks. The likely explanation wasn’t the domain – it was the entity behind it: Google and several language models already had enough signals to connect the project with me. The full case study, with the data, is in my latest book.

Authority triangulation

Authority triangulation is establishing three distinct kinds of authority – institutional, market, and substantive – so that credibility doesn’t rest on a single source. One alone is fragile. Three, all pointing at the same person, are hard to dismiss – for a journalist, a search engine, or a model.

Why this matters now

Search engines and language models increasingly rely on entities to understand who or what a source represents – not only on individual pages. A model deciding whether to cite you doesn’t read your site the way a visitor does – it checks whether a consistent, verifiable identity exists across the places it already trusts.

If that identity is fragmented, you can publish excellent work and still be invisible to the systems that now sit between you and your audience. Building that identity on purpose is no longer an SEO nicety; it’s the difference between being found and being guessed at.

Who is Ewelina Podrez-Siama?

Ewelina Podrez-Siama is the founder of Fox Strategy, an SEO agency based in Wrocław, Poland, since 2015, and the author of several SEO and marketing titles, alongside bestselling keto cookbooks written under the Ms. Fox name. She is the subject of a Polish Wikipedia article and is identified in Wikidata (Q133444548) and the Google Knowledge Graph.

That last part is on purpose. Most consultants would keep a keto cooking blog and an SEO practice in separate boxes – different audience, different topic, why connect them? I connected them deliberately. Why that’s a feature and not a mess is, honestly, half of what I talk about.

One person, several domains, one identity that Google and the language models can resolve without guessing.

Ewelina Podrez-Siama - Head Judge podczas semKRK BIG 2025

Ewelina Podrez-Siama i SEO w praktyce pod red. Artura Strzeleckiego

Speaking

Ewelina Podrez-Siama speaks at marketing and business conferences on entity SEO, AI visibility, and the future of search. Hundreds of hours on stage over seventeen years, at events including I ❤️ Marketing, semKRK, SEO Vibes, Festiwal SEO, Online Marketing Camp, and Founders Mind – and as Head Judge of the SEO category at the semKRK Awards.

What organizers tend to care about: my SEO workshop at semKRK in 2025 was rated 5.0 out of 5 by attendees. I pick topics before they’re comfortable – I was talking about how language models read brands while much of the market was still treating AI visibility as a content-format problem. And I don’t do theory from a slide deck. The talks run on real cases from my own projects, with the data, the mistakes, and the part where something didn’t work and I had to figure out why.

Topics I’m currently asked to speak on:

Entity SEO and E-E-A-T – why trust is an attribute of you, not your pages
How brands appear (or vanish) in AI Overviews, AI Mode, and LLM answers
Knowledge Graph, Wikidata, and building a verifiable identity online
Personal branding when algorithms read you as closely as people do

Want me at your event? Let’s talk. Tell me the audience and the angle, and I’ll tell you honestly whether I’m the right fit.

Consulting

Ewelina Podrez-Siama consults on SEO strategy, entity and AI visibility, and search audits for enterprise brands, e-commerce, and content-driven projects. The work falls into a few clear shapes:

SEO strategy & consulting

Direction and decisions grounded in data and business goals, not a checklist.

SEO audits

Diagnosis and a prioritized plan, sized for small and mid-market sites or large in-house teams.

Entity & AI visibility

Helping an entity be recognized in the Knowledge Graph, retrieved by LLMs, and connected across domains.

Most audits tell you what is broken. My work is to show which signals are missing, inconsistent, or unverifiable – and what needs to change so search engines and language models can resolve the entity correctly.

Tell me what you’re working on. I’ll point you to the right format – or to the right person on my team if it’s not me.

Background and experience

Ewelina Podrez-Siama has worked in SEO since 2009, progressing from SEO assistant to head of SEO to agency owner – she founded Fox Strategy in 2015. She has worked with hundreds of companies, from local businesses to large organizations, including Allegro, PayU, mBank, and Yves Rocher.

Her commentary on SEO, AI, and e-commerce has been quoted in Forbes (Poland) and Gazeta Prawna, and her work has been featured in dozens of industry rankings, reports, and podcasts. She lectures on SEO at WSB Merito University. Seventeen years in, I’m convinced technique alone doesn’t move visibility. What moves it is consistency the systems can verify – which is a less glamorous thing to say from a stage, and also the true thing.

Who I work with

I support a wide range of projects – from startups and local brands, through growing online stores, all the way to recognized companies and industry leaders.

Enterprise brands

SEO and LLM visibility strategy for large organizations – built to work at scale and deliver measurable results.

E-commerceSaaSFintech

Growing businesses

I help ambitious companies use SEO and GEO as a growth engine and a competitive advantage.

Online storesStartupsB2B

Personal brands

I help creators and experts build visibility and authority in search engines and LLMs.

BloggersInfluencersExperts

17+

years of experience in SEO

200+

strategies and projects delivered

97%

of clients would recommend my services
(based on an NPS survey)

What my clients say

Working with Ewelina is a real pleasure. If you’re looking for an expert in SEO and search visibility, this is a fantastic choice.

KD

Krzysztof Drozd

mBank

I really enjoy working with Ewelina and her team. In short: I recommend the Foxes. They know their craft and do their work diligently.

GK

Grzegorz Kulpa

ANEGIS

Working with Ewelina on the SEO audit of my site was pure pleasure and professionalism. I recommend her to everyone!

AL

Anna Ledwoń-Blacha

Personal brand

Get in touch

Frequently asked questions

What is entity SEO?

Entity SEO treats expertise, experience, and trust as attributes of a person or organization – an entity – rather than of an individual page. Search engines and language models use entities to understand who or what a source represents, and increasingly decide what to cite based on a consistent, verifiable identity across trusted sources.

What is Trust Halo?

Trust Halo is the term I use for the transfer of an established entity’s trust to a new domain connected to it. When the ecosystem already recognizes the person or organization behind a project, a new site can inherit credibility before earning its own backlinks. In February 2026 I launched a new site with a dozen-plus articles and no backlinks; by March it reached around 4,000 clicks.

Does Ewelina Podrez-Siama consult and speak in English?

Yes. I consult on SEO strategy, entity and AI visibility, and search audits for enterprise brands, e-commerce, and content-driven projects, and I speak at marketing and business conferences – in both Polish and English.

What conferences has she spoken at?

Events including I ❤️ Marketing, semKRK, SEO Vibes, Festiwal SEO, Online Marketing Camp, and Founders Mind, plus serving as Head Judge of the SEO category at the semKRK Awards. The semKRK 2025 SEO workshop was rated 5.0 out of 5 by attendees.

What does an entity & AI visibility engagement involve?

It starts with a diagnosis of which identity signals are missing, inconsistent, or unverifiable across your site, the Knowledge Graph, Wikidata, and the platforms LLMs draw from – followed by a prioritized plan to make the entity resolvable and citable.

Beyond SEO

I live in Wrocław with two adopted dogs, Tesla and Malta. The keto cookbooks come from a food blog I’ve run for years as Ms. Fox – same person, on purpose. What actually fascinates me, across all of it, is mechanisms: biological, emotional, commercial. Which is probably why I can talk about how a model decides to trust you and how a sourdough starter decides to die, with roughly equal enthusiasm.