SEO · GEO · AI Search
When AI answers name your competitor instead of you, I check which sources those answers draw on, where information about your brand is inconsistent and what may be standing in the way.
Since 2009, I have helped businesses turn SEO data into decisions. Today I also check how search systems recognise a brand and which sources they pick when they describe it in AI answers. I work as an independent consultant: I lead the diagnosis and recommendations myself, and Fox Strategy specialists join projects that need a wider team.
At a glance
SEO work for businesses of different sizes.
I founded the agency in 2015 and remain its co-owner.
SEO titles, a contributed chapter and cookbooks as Ms. Fox. All in Polish.
I do the research and write the recommendations myself.
Work with me
Where is the gap between what your business knows about itself and what search systems can find, connect and show?
I trace the answer someone sees back to the pages and evidence behind it. The obstacle may be bot access, a JavaScript-rendered page, a confusing site structure or conflicting facts about the company or person.
I report citations, brand mentions and recommendations separately, because they are not the same thing. You get a short list of what to change first, tied to the decision you need to make, and a plain account of what the observations can and cannot prove.
01 / For a company or product
For teams that want to understand how selected AI systems mention, recommend and link to their brand for real buyer questions. The first project has a defined market, sample and decision to support.
Explore the AI visibility project02 / For a founder or expert
For a person whose publications, companies, names and projects are scattered or confused across search results. I map the sources, relationships and corrections that can be supported by evidence.
Explore the entity projectWork in English
I take on defined SEO and AI search projects in English. Each one starts with a short brief and an agreed scope. I lead the analysis and recommendations; Fox Strategy specialists join English-language meetings or implementation where agreed.
You can also invite me to deliver a webinar or speak at a conference in English.
How I think
I put technical SEO and observed AI answers next to your own data and the public evidence about the brand. Then I mark what I observed and what I only inferred, and I say where the method stops working. You can base a decision on that. Nobody can turn it into a guarantee about the next generated answer.
See how I applied this to my own identityMy planning model compares three kinds of evidence. It helps me frame a diagnosis; it is not a Google score.
Records or roles from organisations with their own rules, such as publishers, universities and libraries.
Evidence of paid work, repeat engagements and invitations connected to the right person.
Books, analyses and cases that another person can inspect for themselves.
Track record and checks
I have worked with local businesses and large organisations. These figures describe past work and client feedback, not a promised result for your project.
The year I started in SEO, long before anyone asked a chatbot for a recommendation.
SEO projects across different types of sites.
of surveyed Fox Strategy clients said they would recommend the agency’s services (client survey, December 2022).
Clients have included Allegro, mBank, PayU and Media Senior, alongside smaller companies.
A case worth examining
I documented how I connected my names, books, companies and domains to more consistent public evidence. The case includes the sequence of changes and the limits of the measurements.
Read the English caseAn observation, then a hypothesis
After I launched a small Madeira site, it reached about 4,000 clicks in March 2026. National outlets also cited it. I call the possible role of my existing identity a Trust Halo, while keeping the observed results separate from my explanation of them.
Read the case and data“If you are looking for an expert in SEO and search visibility, this is a fantastic choice.”
“They know their craft and they do the work diligently.”
“Working with Ewelina on the SEO audit of my site was pure pleasure and professionalism.”
Recommendations were written in Polish and are excerpted in translation. Read more recommendations in Polish.
Conferences, webinars and editorial work
My talks draw on actual projects: entity SEO, E-E-A-T, AI search visibility and the evidence a brand needs outside its own site.
I have spoken at I♥Marketing, semKRK, SEO Vibes, Festiwal SEO and other industry events. I have served on the semKRK Awards jury since 2021, twice as Head Judge. For an English-language webinar or conference talk, tell me the audience, format and decision the session should help them make. I will propose an angle and prepare it for that room.
| Event | Role | Year |
|---|---|---|
| I♥Marketing | Speaker | 2026, 2022 |
| semKRK | Workshop lead, attendee rating 4.8 / 5 | 2026 |
| semKRK | Workshop lead and Head Judge, SEO category; workshop rating 5.0 / 5 | 2025 |
| semKRK Awards | Head Judge, e-commerce category; jury member since 2021 | 2022 |
| Online Marketing Camp; Ctrl+Grow; Projekt SEO | Speaker | 2025 |
| SEO Vibes | Speaker | 2024 |
| SEO & Content Camp | Speaker | 2023 |
| Festiwal SEO | Speaker | 2021, 2020, 2017 |
| Founders Mind | Speaker | 2019 |
Marketer+ Podcast · Episode 75
Hear how I approach the work
In this conversation with Sławomir Kruczek, I explain the difference between a linked source, a brand mention and a recommendation. We also discuss evidence about a brand beyond its own site, content that answers real questions, and the limits of measuring visibility in AI.
Listening in English: The conversation is in Polish. On YouTube, turn on captions and choose English from Auto-translate when available.
Writing
My SEO and marketing books are published in Polish. The English titles below are translations for context, not English editions for sale.
Marka osobista w czasach AI i generatywnego wyszukiwaniaPersonal Branding in the Age of AI and Generative Search · Onepress, 2026
SEO dla małych i startujących sklepów internetowychSEO for Small and Early-Stage Online Stores · 2025
SEO dla blogerów, influencerów i marek osobistychSEO for Bloggers, Influencers and Personal Brands · 2023
I also contributed a chapter to SEO w praktyce (Helion, 2025).
Another field, the same person
I have run a food blog since 2016 and published three keto cookbooks under Ms. Fox. I kept these projects separate from my SEO identity for a long time; reconnecting them became part of my own entity case.
Read in English
These articles show my evidence, method and doubts. They are useful if you want to understand how I would approach your project.
About me
Wrocław, two adopted dogs, cooking and islands. Besides SEO, I cook as Ms. Fox and write about Madeira, Bornholm and Malta. Learning to describe all of it accurately as the work of one person became my most personal entity project.
My career path, talks, books and the sources you can check for yourself are on a separate page.
Ms. Fox from recipes to books
I have published my own keto recipes since 2016. I grew the blog into a collection of more than 230 recipes and published three cookbooks. In Polish.
Visit Ms. FoxMadeira Planner information that changes
A trail status can change the plan for a whole trip. I built a searchable list that shows the date of the IFCN data and links to the source (PL, DE, EN).
See the trail listBornholm Online travel from experience
I keep coming back to the island with Tesla and Malta. In the guide to travelling with a dog, I combine my own experience with the rules for ferries, beaches and sightseeing (PL, DE).
See the guideMalta Online the newest guide
Malta, Gozo and Comino in practice, from Luqa airport to getting around without a car. Launched in October 2026 (PL).
See the guideFor editors and organisers
Bios in three lengths, press portraits, the logo and a caption for quotes are in my media kit. Please spell my name Ewelina Podrez-Siama, with a hyphen, and keep my personal work separate from Fox Strategy. Pronouns: she / her.
A few useful answers
Yes, as a defined project with findings and recommendations in English, scoped after a short brief. Fox Strategy specialists join for implementation where agreed. Hourly consultations and team training in English are not part of the offer. You can also invite me to deliver an English-language webinar or conference talk.
AI Search Visibility starts with the buyer’s questions and asks whether the brand appears, is recommended or receives a supporting link. Personal brand SEO starts with a named person and asks whether the right work and relationships can be attributed to them. Both can be examined in one proposal when the decisions overlap.
Not at present. My four books on SEO, including a chapter in a collective volume, and three cookbooks were published in Polish. You can read my English articles and case studies on the blog.
A concrete starting point
Send a short project brief: the site, the market and the decision you need to make next. Screenshots of what you see in search or AI answers are more useful than a description. I’ll review it and propose a defined scope. If a call helps, we’ll arrange one. For a webinar or conference talk, send the topic, audience and format.