Ewelina Podrez-Siama · my agency
What is Fox Strategy? The SEO agency I founded in 2015
No connection to Fox News, no management parables about clever foxes – though Google spent a good few years assuming otherwise.
This page exists partly for you, and partly for the algorithms that still confuse my company with a metaphor. Fox Strategy and I are two separate entities: one founded the other.
Fox Strategy sp. z o.o. · EU VAT PL8971837880 · KRS 0000671014
Fox Strategy at a glance
founded on 1 March in Wrocław, Poland.
registered as a limited liability company, Fox Strategy sp. z o.o.
markets served, including a separate company for German-speaking countries.
of shares held by me; I remain a board member.
Basics
What is Fox Strategy?
In one sentence
Fox Strategy is a digital marketing agency specialising in SEO, founded on 1 March 2015 in Wrocław, Poland, by Ewelina Podrez-Siama – the author of this website.
The company operates as Fox Strategy sp. z o.o. (a Polish limited liability company) and supports B2B companies, e-commerce brands and large organisations in Poland, on English-speaking markets and – through a dedicated company – in the DACH region.
On paper, that’s the whole definition. In practice, Fox Strategy is the place where most of my SEO thinking got tested against reality, in industries considered the hardest in Polish SEO: loans, taxes, insurance. If the sentence about two separate entities sounds oddly formal, it is because it is written as much for the knowledge graph as for you. I explain why in my 2026 book on personal branding in the age of AI.
History
Who founded Fox Strategy?
I founded Fox Strategy as a one-person business in 2015. The invoices said “Fox Strategy Ewelina Podrez”, clients called the agency and got… me. The website already promised a “team” and an “office” – neither existed yet. Building a brand slightly ahead of reality? Perhaps. It worked. Clients bought the vision, and so did the algorithms. The first employees joined just six months later.
- 11 March 2015
Founded as a sole proprietorship. One person, one laptop, a website promising a team.
- 229 March 2017
Fox Strategy sp. z o.o. is entered in the company register (KRS). From here on, the agency runs as a limited liability company.
- 3April 2017
A business partner joins as co-owner of the company.
- 42024
I step back from CEO to board member, to focus on the company’s development and my own consulting work.
Services
What does Fox Strategy do?
Fox Strategy provides SEO, AI search visibility, content marketing, paid search and analytics for the Polish, English-speaking and German-speaking markets.
SEO
Technical audits, content and ongoing SEO work for B2B, e-commerce and large websites – in Poland and internationally.
SEO in AI search
Visibility in AI Overviews, AI Mode and answers generated by language models: content, entities and structured data.
Google Ads and analytics
Paid search campaigns and web analytics, run on the same data the SEO team works with.
Content marketing
Content planned and produced from search data. The publishing calendar comes second.
ASO and podcast SEO
App Store Optimization and SEO for podcasts – two niches where Fox Strategy was among the first specialised teams in Poland.
Education
Polish-language projects: the Dziennik Budowy Firmy podcast, Sprytny Newsletter and Sprytne Kursy online courses.
If you want to work with me directly – on entity SEO or brand visibility in AI search – see AI search visibility and personal brand SEO.
Structure
Two companies: Poland and DACH
What began as a single agency now operates as two companies: Fox Strategy sp. z o.o. for Poland and English-speaking markets, and Fox Strategy DACH for German-speaking countries.
Fox Strategy sp. z o.o.
PL · EN- the core company, based in Wrocław,
- SEO and AI search visibility,
- Google Ads, analytics and content marketing,
- Polish and English-speaking markets.
Fox Strategy DACH
DE · AT · CH- a separate company serving German-speaking markets only,
- built around the specifics and business culture of the region,
- Germany, Austria and Switzerland treated as three markets, not one.
How it works
A self-organising team
Fox Strategy operates as a self-organising team, inspired by the teal organisation model described by Frederic Laloux. There are no task lists handed down from above: specialists take ownership of their projects and make decisions where the competence is, not where the job title is.
My goal from day one sounded simple: build a workplace I would want to work in myself. Simple it was not. It took training in emotional intelligence, a feedback culture built meeting by meeting, coaching for every member of the team – and a few honest lessons. Teal is a direction we keep moving in, not a badge we earned. It also has a cost: some excellent specialists simply don’t feel comfortable where nobody assigns their tasks.
Honesty first
In offers, analytics, reporting and everyday conversation – no template solutions.
Partners, not vendors
Clients treated as partners; training and coaching available to every member of the team.
Ownership
Concrete goals, the courage to say “no” when a client’s idea would hurt their own results, and the words “sorry” and “I need help” when they’re true.
FAQ