4
posts
on this topic
27
posts
in English
Nov 12
latest post,
2026
GEO in short
GEO (generative engine optimization) is the work of getting your content and brand into answers generated by AI: in AI Overviews and AI Mode in Google, in ChatGPT, Perplexity, Gemini or Claude, ideally as a cited source with a link.
How GEO differs from SEO, where they overlap and what Google says about it: GEO vs SEO.
AI search does not show a list of ten links. It builds an answer from a few sources and picks the brands it can recognize and trust. Whether you end up in that answer depends on several things at once: your brand entity, content that is easy to quote, AI bots being able to reach your site and mentions in independent sources.
This topic collects posts on how GEO differs from SEO, what Google itself says about generative search, how to add a business to ChatGPT and what server logs reveal about AI bots. Several of them are analyses of data from my own sites.
Want AI to recommend your brand? AI search visibilityPersonal brand SEO
