A real identity, scattered across the web

When this work is useful

You may have an established career and still find that a system connects the wrong facts. I start with what can be checked: what your own properties say, what independent sources confirm, and where those accounts disagree.

This service centers on people and their professional identities. If the primary subject is the company, product portfolio or group of domains as an Organization, I scope that separately. The work is strongest when there is a real track record to organize; if independent evidence does not yet exist, it must first be built through publications, partnerships and communications.

From a confusing search result to a workable plan

What I investigate and change

The exact scope depends on the person and the sources available. I agree the names and aliases, languages, markets, related organizations, domains and access before the project begins.

• 1

  Baseline and disambiguation

  I document branded search results, Knowledge Graph candidates and identifiers, panel status and selected AI answers. I use the Knowledge Graph API to inspect query matches, not to award a universal authority score.

• 2

  Evidence and contradiction map

  I compare your sites and profiles with publisher records, event pages, business sources and other relevant independent references. I mark facts that conflict, lack a source or belong to someone else.

• 3

  Entity home and structured data

  I define the canonical page for the person, align its visible facts with Person markup, and describe the right links to profiles, publications, projects and separate Organization entities.

• 4

  External records and Wikidata

  I assess which records make sense for the person’s work and market. I prepare or improve referenced statements in Wikidata only where the item meets its community criteria; it is not a paid directory listing.

• 5

  Knowledge Panel and source corrections

  If a panel exists, I can help you understand verification and evidence-backed feedback. Where the underlying source is wrong, I prioritize correcting that source. Google controls the panel and may reject proposed changes.

• 6

  Implementation and recheck

  I set priorities and ownership for the changes. I can make selected WordPress updates personally; your team or Fox Strategy specialists can handle larger work. We recheck the same conditions after implementation.

Three ways to define the project

Diagnosis, implementation or a wider expert ecosystem

I propose the smallest format that can answer your question. Each English-language engagement is scoped as a project after the brief, with my analysis and recommendations in an English report.

My own identity was the test case

Why I work from evidence rather than a checklist

I am a founder, SEO strategist, author and publisher across several sites. My name, a former name and a writing pseudonym appeared next to different topics. I documented how I connected the real records and relationships, and how my search presence changed afterwards. That sequence is a case to examine, not a result I can reproduce for every client.

Watch · SEO Vibes Poland

An interview from the conference

If you want to hear my way of thinking before sending a brief, watch the interview recorded during SEO Vibes Poland. The case and source trail above give the written detail.

Language: The interview is in Polish. To follow it in English, turn on captions (CC) on YouTube, then select Settings → Subtitles/CC → Auto-translate → English, if available.

Watch the SEO Vibes interview

Personal analysis, supported implementation

How the project runs

1. 01Brief and fit

   You send the subject, sites, markets and example of the problem. I determine whether there is enough evidence for a useful project.

2. 02Defined proposal

   I state the people, related entities, source set, deliverables, responsibilities and fee. Additional individuals or a company-wide scope are identified explicitly.

3. 03Diagnosis and roadmap

   I produce the English evidence map, priority decisions and implementation guidance.

4. 04Implementation and recheck

   We agree who makes the changes and, where included, return to the same queries and source checks later.

Commercial format: This is a scoped English-language project, quoted after the brief. It does not include hourly English consultations or team training. Implementation and follow-up are included only when named in the proposal.