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SEO blog - Ewelina Podrez-Siama

Technical SEO

Before content reaches the results or an AI answer, a bot has to fetch it. Here I check which bot comes, what it reads and where it wastes time.

Check AI bot accessList of bots and crawlers

5

posts
on this topic

27

posts
in English

Nov 12

latest post,
2026

What is technical SEO?

Technical SEO is the ongoing work on a site’s code, server and infrastructure that lets search engine and AI bots fetch, read and index its content efficiently. It covers, among other things, controlling bot access (robots.txt, response codes, redirects), site architecture and internal linking, duplication and canonical URLs, JavaScript rendering, structured data, and performance and Core Web Vitals.

The robots.txt file says which bots you let in. Server logs say which ones actually came. Technical SEO lives between the two: crawling, indexing, crawl budget and an ever-longer list of AI bots.

In this topic you will find posts on what Googlebot spends crawl budget on, what server logs show and how llms.txt files and rules against AI training work. Most of them come with free tools to check the same things on your own site.

Need a technical diagnosis? AI search visibilityPersonal brand SEO

Start with

  1. Crawl budget: what it is and what Googlebot really spends it on
  2. Server Log Analysis: Do AI Bots Actually Reach Your Content?
  3. llms.txt: What It Is, Who Actually Fetches It, and Is It Worth It?