8
posts
on this topic
27
posts
in English
Nov 12
latest post,
2026
Entities in short
An entity is a defined, unique thing that can be described unambiguously and told apart from others: a person, a company, a product, a place or a concept. In Google’s Knowledge Graph it has its own identifier, attributes and relationships with other entities.
The full explanation with examples: From String to Entity: how I made AI recognize who I am.
If a search engine does not recognize your brand as an entity, all it sees is words. That makes it harder to get a Knowledge Panel, accurate AI answers about you and trust in what you publish.
The posts in this topic go from the basics to practice: what the Knowledge Graph and the Knowledge Panel are, how to get into Wikidata step by step, what can block a panel and how to check what Google and language models know about you today. Some of them are case studies from my own projects.
Want your brand entity in order? Personal brand SEOAI search visibility
Start with
