Media kit · press materials
Media kit Ewelina Podrez-Siama
For journalists, event organisers, publishers and partners.
Here you will find ready-to-use bios in English and Polish, CC0 portraits, my logo, brand colours and the details you need for a quote or a caption. Feel free to use them in articles, event announcements and other materials about me.
Updated: 8 October 2026 · Questions and requests for comment: ewelina@foxstrategy.pl
Bios
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You can copy and shorten these bios as long as the meaning and facts stay the same. The button copies the text to your clipboard. The same bios are available in a TXT file.
One-line biofor captions, teasers and event programmes · 20 words
Ewelina Podrez-Siama – SEO and AI search visibility strategist, founder of Fox Strategy, author of books on SEO and personal branding.
Short biofor press materials and talk announcements · 72 words
Ewelina Podrez-Siama is a Polish SEO strategist who has worked in SEO since 2009 and is the founder and co-owner of Fox Strategy. She helps companies build visibility in Google and AI search by connecting data, audience intent, and business goals. An author of books on SEO and personal branding in the age of AI, she speaks at I♥Marketing, semKRK, and Festiwal SEO and is a guest lecturer at WSB Merito University.
Long biofor articles, interviews and speaker catalogues · 235 words
Ewelina Podrez-Siama is a Polish SEO strategist who has worked in search since 2009 and now also focuses on brand visibility in AI search. She founded Fox Strategy in 2015 and remains its co-owner. Her clients have included Allegro, PayU, and mBank.
She develops search strategies for major brands, e-commerce businesses, and content-driven projects. Her work connects search data with audience intent and business goals. She also examines how Google and language models identify brands, connect information about them, and select sources for their answers. When working with teams, she helps set priorities and improve the processes needed to put a strategy into practice.
Ewelina is the author of “SEO dla blogerów, influencerów i marek osobistych” and “Marka osobista w czasach AI i generatywnego wyszukiwania”, a Polish-language book on personal branding in the age of AI and generative search published in June 2026. She co-authored “SEO dla małych i startujących sklepów internetowych” and wrote a chapter in the collective volume “SEO w praktyce”. Under the pen name Ms. Fox, she has also written three bestselling cookbooks. All of these books were published in Polish.
She has spoken at I♥Marketing, semKRK, and Festiwal SEO and teaches SEO as a guest lecturer at WSB Merito University. She has served on the semKRK Awards jury since 2021, including twice as Head Judge. Her talks and workshops draw on her own tests, client work, and analysis of real data.
Bio po polsku · one sentence, short and long
Jedno zdanie20 słów
Ewelina Podrez-Siama – strateżka SEO i widoczności marek w AI, założycielka agencji Fox Strategy, autorka książek o SEO i marce osobistej.
Krótka nota60 słów
Ewelina Podrez-Siama od 2009 roku zajmuje się SEO, a dziś także widocznością marek w AI. Jest założycielką i współwłaścicielką agencji Fox Strategy. Pomaga firmom budować widoczność w Google i systemach generatywnych, łącząc dane, intencje odbiorców i cele biznesowe. Autorka książki „Marka osobista w czasach AI i generatywnego wyszukiwania”, prelegentka I♥Marketing, semKRK i Festiwalu SEO oraz gościnna wykładowczyni Uniwersytetu WSB Merito.
Pełna nota183 słowa
Ewelina Podrez-Siama od 2009 roku zajmuje się SEO, a dziś także widocznością marek w AI. Jest założycielką i współwłaścicielką agencji Fox Strategy. Pracowała między innymi z Allegro, PayU i mBankiem.
Projektuje strategie dla dużych marek, e-commerce i projektów contentowych. Łączy dane o wyszukiwaniu z wiedzą o intencjach odbiorców i celach biznesowych. Zajmuje się również tym, jak Google i modele językowe rozpoznają marki, łączą informacje o nich i wybierają źródła odpowiedzi. W pracy z firmami pomaga ustalać priorytety i porządkować procesy, od których zależy skuteczność wdrożeń.
Jest autorką książek „SEO dla blogerów, influencerów i marek osobistych” oraz „Marka osobista w czasach AI i generatywnego wyszukiwania”, wydanej w czerwcu 2026 roku. Jest też współautorką książki „SEO dla małych i startujących sklepów internetowych” i autorką rozdziału w pracy zbiorowej „SEO w praktyce”. Pod pseudonimem Ms. Fox wydała trzy bestsellerowe książki kucharskie.
Występuje na konferencjach I♥Marketing, semKRK i Festiwal SEO. Jako gościnna wykładowczyni prowadzi zajęcia „Skuteczne SEO” na Uniwersytecie WSB Merito. Od 2021 roku zasiada w jury semKRK Awards, dwukrotnie jako Head Judge. W prelekcjach i szkoleniach korzysta z danych, własnych testów i doświadczeń z prowadzonych projektów.
You can read more about my work on the About page. The Polish version of this media kit is at podrez.pl/media-kit.
Details for publication
Name, role and caption for a quote.
The questions editors and event organisers ask most often, in one place.
- Name
- Ewelina Podrez-SiamaEwelina is my first name; Podrez-Siama is a double surname, always written with a hyphen
- Role
- SEO and AI search visibility strategist, founder of Fox StrategyPL: strateżka SEO i widoczności marek w AI, założycielka Fox Strategy
- Experience
- In SEO since 2009; Fox Strategy since March 2015
- Company
- Ms. Fox Ewelina Podrez-Siama, Wrocław, Polandsole proprietorship
- Agency
- Fox Strategy sp. z o.o., Wrocław, Polandfounder, co-owner and member of the management board
- Expertise
- SEO, brand visibility in AI search (GEO), entity SEO and personal branding, e-commerce SEO
- University
- WSB Merito University – guest lecturer, course “Skuteczne SEO” (Effective SEO)
- Jury
- semKRK Awards since 2021, twice as Head Judge
- Recognition
- 2026: 35 inspiring women in marketing and business (Widoczni and IMM)2026: 5th place in the Favikon ranking of creators in Poland, SEO & Search Optimization2025: 6th place on Favikon’s TOP20 list of SEO experts in Poland
- Based in
- Wrocław, Poland
- Website
- podrez.pl/en/ · PL: podrez.pl
- Social media
- LinkedIn · Instagram @ewela_pe · Facebook · YouTube
- Billing details
- Ms. Fox Ewelina Podrez-Siama, ul. Trzebnicka 86, 50-231 Wrocław, PolandTax ID (NIP) 8951886757 · REGON 360878643Fox Strategy sp. z o.o., ul. Piłsudskiego 23, 50-044 Wrocław, PolandTax ID (NIP) 8971837880 · EU VAT PL8971837880 · KRS 0000671014
Caption for a quote
If you need a short caption for a quote or a photo:
Ewelina Podrez-Siama, SEO strategist, founder of Fox Strategy
Writing about the agency?
Company descriptions, registration details, the Fox Strategy logo and team photos are in the Fox Strategy media kit (in Polish).
Writing about food?
The Ms-Fox.pl blog, keto cookbooks, numbers, photos and covers are in the Ms. Fox media kit (in Polish).
Topics for comment and talks
What I can talk about with the media and on stage.
I comment on changes in search and what they mean for businesses. Each topic links to material I have already published.
Brand visibility in AI answers
ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode. Mentions, recommendations and cited sources, and how to measure a brand’s presence.
Entity SEOEntities, the Knowledge Graph and personal brands
How search engines and language models connect names, companies and projects, and why public sources and identifiers need to be consistent.
Bots and dataAI bots on websites
Which crawlers visit websites, what that means for publishers and businesses, and how to read server logs.
AI modelsWhat AI models know and when they learned it
Knowledge cutoff dates of ChatGPT, Claude, Gemini and Grok, and why they matter for content and brand visibility.
E-commerce · in PolishSEO for online stores
Category architecture, product content and priorities for small and large stores, including shopping with the help of AI.
Business and teams · in PolishRunning a company, feedback and NVC
Ten years of Fox Strategy from an owner’s perspective: delegation, values, partnership and communication in a team.
Formats, lengths and past talks are described on the Talks page (in Polish).
Photos
Portraits for publication, no permission needed.
Both photos are on Wikimedia Commons under a CC0 licence. You may use them in materials about me without asking – I only ask that you credit them as “Ewelina Podrez-Siama” and keep edits minimal: cropping, resizing or background removal.
Need a stage photo, for example from I♥Marketing, semKRK or the conference in Szczecin? Email me – I will send the files along with the name of the photographer to credit.
Logo
The logo in four versions.
The logo is my name in coral. Use the colour version on white and light backgrounds and the white version on dark backgrounds and photos. The graphite and black versions are meant for single-colour print and documents.
| Format | When to use | Versions |
|---|---|---|
| SVG | print, large formats, websites; the vector scales without losing quality | colour, white, graphite, black and currentColor for CSS |
| PNG 5137 × 1245 px | print and high-resolution graphics; transparent background | colour, white, graphite, black |
| PNG 1600 px | presentations, partner websites, social media announcements | colour, white, graphite, black |
| Full package | 13 image files and a README with colour values | Download ZIP (0.8 MB) |
Colours and type
Coral, graphite and plenty of white.
Click a colour to copy its HEX code. Use coral for accents and large lettering; set small text in graphite or the darker coral.
Visibility ĄĆĘŁŃÓŚŹŻ 2009
Montserrat ExtraBold and Bold
Headings, slogans and buttons. The typeface is free on Google Fonts under the SIL Open Font License.
I connect data with audience intent, and classic SEO with the way brands appear in AI answers.
Montserrat Regular and SemiBold
Body text, captions and leads. Do not recreate the lettering of the logo with any font – always use the files from the package.
Books
Four publications on SEO and personal branding.
All my books are published in Polish. You may use the covers in reviews, announcements and materials about me. Print-quality files are available on request.
Marka osobista w czasach AI i generatywnego wyszukiwania
Personal branding in the age of AI and generative search · Onepress (Helion) · June 2026
ISBN 978-83-289-3727-7
About the book
SEO dla małych i startujących sklepów internetowych
SEO for small and new online stores · co-author · Helion · 2025
ISBN 978-83-289-2262-4
About the book
SEO dla blogerów, influencerów i marek osobistych
SEO for bloggers, influencers and personal brands · Onepress (Helion) · 2023
ISBN 978-83-283-9806-1
About the book
SEO w praktyce
SEO in practice · author of a chapter in the collective volume · Helion · 2025
ISBN 978-83-289-2744-5
About the book
| Title | Publisher | ISBN |
|---|---|---|
| Dieta KETO. Najlepsze przepisy | Wydawnictwo RM · 3 editions since 2021 | 978-83-8400-107-3 (3rd ed., 2025) |
| Kuchnie świata w wersji KETO | Wydawnictwo Zwierciadło · extended edition 2023 | 978-83-8132-501-1 |
| Desery KETO | Wydawnictwo RM · 3 editions since 2022 | 978-83-88558-64-1 (3rd ed., 2026) |
Media and stage
Where you can read, hear and see me.
Selected publications and interviews
- Forbes, Dziennik Gazeta Prawna, Wysokie Obcasyexpert comments
- Firmove by INGcolumn “SEO dla przedsiębiorców”
- Marketer+ #75podcast · 2026
- Online Marketinginterview · 2026
- Senuto: report on AI Overviews in Polandcomment · 2025
Conferences and events
- I♥Marketing & Technologytalk · hosting the GEO day · 2026
- AI visibility for tourism businesses, Szczecintalk and panel · 2026
- Ctrl+Grow, Warsawbusiness talk · 2025
- semKRKtalks, workshops, semKRK Awards jury
- Festiwal SEO, SEO Vibestalks
Media patronage
Media patronage
I am a media patron of semKRK and semWAW, regular SEO and SEM industry events in Kraków and Warsaw.
The logos belong to their owners and are shown with their permission.
Sources to check
You can verify these facts elsewhere.
Dates, titles and the spelling of my name can be checked in independent catalogues. The same identifiers help search engines and language models connect publications to the right person.
Catalogues and identifiers
Profiles
Guidelines
How to use these materials.
Leave some clear space around the logo so that it does not touch other elements or the edge of the graphic.
You maywithout asking
- use the bios, photos and logo in materials about me, my books, talks and joint projects,
- shorten the bios as long as the meaning and facts stay the same,
- publish the portraits credited as “Ewelina Podrez-Siama”,
- crop the photos, resize them and remove the background,
- scale the logo proportionally and pick the version that reads well on your background,
- name me as a speaker, author, expert or juror when I actually play that role.
Please don’twithout agreement
- edit the photos beyond the minimum: retouch the face or figure, apply filters or create photomontages,
- change the colours, proportions or shape of the logo, or add shadows and outlines,
- recreate the logo with a font or draw your own version of it,
- place the logo on a background where it is hard to read,
- attribute statements to me that I have not approved,
- suggest that I recommend a product or service if we do not work together.
Media contact
Interview, comment, talk?
Tell me what you need and by when. I reply within one business day. If something is missing from this page, I will prepare it for you.
Prefer to talk? Book a short online call or use the contact form.